Advertising essay

Advertising.
Well, first of all Advertising tells people about the products and services. Advertising informs consumers about the existence and benefits of products and services, and attempts to persuade them to buy them. The best form of advertising is probably word-of-mouth advertising, which occurs when people tell their friends about the benefits of products or services that they have purchased. Yet virtually no providers of goods or services rely on this alone, but use paid advertising instead. Indeed, many organizations also use institutional or prestige advertising, which is designed to build up their reputation rather than to sell particular products.
In this context let me remind you that a wise man once said, "The person who saves money by not advertising is like the man who stops the clock to save time." In today's fast-paced, high-tech age, businesses have to use some form of advertising to make prospects aware of their products and services.
It a matter of common knowledge, that even a famous company like Coca-Cola continually spends money on advertising to support recognition of their products. In 1986 Coca-Cola spent over $100 million to keep its name at the first page of public's eye. So the question isn't whether or not you can afford to advertise, you simply must if you want your business to succeed. Advertising is an investment in your business's future. And like any investment, it's important to find out as much as you can before you make a decision.
Although large companies could easily set up their own advertising departments, write their own advertisements, and buy media space themselves, they tend to use the services of large advertising agencies. These are likely to have more resources, and more knowledge about all aspects of advertising and advertising media than a single company. The most talented advertising people generally prefer...

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