Marketing Strategy

Planning of strategy is used from XX century. This period is marked and often called the planning of strategy era.
Word “strategy” originated from the Greek language “strategos” meaning military leader art or science to be a gene role.
This word in war origin must not cause any surprise, because strategy helped to solve a lot of economic govern ruling problems in Europe.
Strategy is detailed, universal plan used to help realize mission of organization and set oneself the task. Strategy defines the principal tasks, purposes vision, carries out surrounding analysis. In this way in conclusion strategy is formulated and the action plan is made to realize it.
Certainly strategy plan has to be supported by a large research and facts, because organization must constantly collect and analyze a lot of information about industries branch market and competition.
• What and by which means must we do that to achieve the final target.
The strategy is oriented to the work of companies planning the final objective for several years. In detail strategy doesn’t show how company may reach the targets for which tactical and operational plans are...

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