Internet Marketing

• Effectiveness measurement
• Conclusions
• Information source
Introduction
I have chosen to analyse the JSC“X” and prepare the Internet marketing plan exactly for this enterprise as I have been practising there for couple months. It was established in 1998. It is foreign (Finland) capital enterprise and it has the only stockholder, who is the citizen of Finland. The company produces curtains and decoration details for interior. The firm uses different kinds of fabrics for products: silk, satin, velvet, tapestry, linen, cotton and even wool, also iron or bamboo wood for blinds and such details like buttons, pins, cornice and cornice heads.
1.Theory on Internet Marketing
Internet advertising and marketing is the most important component to making your web site effective. Developing a successful Internet marketing strategy is an essential part of the online success. In order to succeed, one must develop and implement a strategic plan that includes all of the following:
• A great product
• A Web site specifically designed to sell
• A killer marketing strategy
Each step plays an important role in overall strategy and must be developed to its fullest potential. If even one step fails, chances of success will be minimal.
Developing Product
The first step is to develop a great product. One can think that's easier said than done, but it's really not. The absolute best product is one that you can develop yourself and deliver over the Internet. With today's technology, there is absolutely no reason why one can't create his/her own product. The knowledge within own mind is extremely valuable. Everybody is good at something, has a special talent or some specialized knowledge. Use this knowledge to create a product.
The key to developing a great product is exclusiveness. The product should be unique and not be in competition with hundreds of other similar products. You must give your potential customers exactly what...

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