The mass media plays very important role in our life. It helps us to learn what is happening in the world very fast. Mass media includes newspapers, magazines, radio and television. Nowadays there are so many newspapers a. magazines, radio station a. TV channels that we have to be very selective a. choose the best of them.
The earliest kind of mass media is newspaper. The British are great newspaper readers. The daily press in Britain is divided into two distinct groups: the quality press a. the popular press. Quality papers are thick a. serious a. are intended for few well-informed readers. They are well-written, a. speak about politics a. current affairs. The most important quality papers are The Times, The Guardian, The Independent. Popular papers have millions of readers. They address the lower classes, have fewer pages a. shorter articles with big headlines a. lots of illustrations. They speaks about sports, fashion, sex a. crimes. They are called “ tabloids”: The Sun, Today, The Daily Mirror. Some papers come out only on Sundays a. are known as Sundays papers. The most important are The Observer a. The Sunday Times. These papers usually give information about national a. international events. Many weekly, monthly a. quarterly magazines are also published in Great Britain; They cover many different interests, activities, hobbies so on.
The BBC, i.e. the British Broadcasting Corporation has provided television a. radio broadcasting services since 1927. There are four nationwide radio stations operated by the BBC, they broadcast pop a. classical music, news, dramas, discussions, serials etc. At present there are four television channels in Britain: two belong to the BBC a. are BBC 1, which broadcasts a wide range of programmes, a. BBC2, whit heavy accent on educational programmes. The BBC channels have no advertising. The two independent Television channels...
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