The role of online marketing on the future

Online marketing offers great promise for future. The Internet and e-commerce in the future will replace newspapers, magazines, and even shops as sources of information and buying. Despite all the hype and promise, online marketing may be far from realizing its full potential. Although, online marketing has yet to carve out a central role in customers’ lives. For many companies using online marketing the Web is still not a money-making proposition. Less than half of today’s websites are profitable.
Customers now expect more than what is being delivered. For companies it is a headache, they have to learn understand what customers need and seek. There are a number of questions a company must ask itself to be able to consider how the Internet creates new opportunities for it. The questions range from customer- effective, superior web functionality to maintaining long-time relationships with customers.
The paper is based on analysis of using Internet effective, safe and comfortable.
The mark points of this paper is about segments of e-commerce, online consumers, creation online marketing, advertising on Internet, bad sides on direct marketing and the ways how to solve all the problems.
Online marketing channels
Online marketing is conducted through interactive online computer systems, which link consumers with seller electronically. There are two types of online marketing channel: commercial online services and the Internet.
Commercial online services offer online information and marketing services to subscribers who pay a monthly fee. These online services provide subscribers with information (news, libraries, education, travel, sports, and reference), entertainment (fun and games), shopping services, dialogue opportunities (bulletin boards, forums, and chat boxes) and e-mail. After growing rapidly through the mid-1990’s, the commercial online services are now being overtaken by the Internet as the primary online marketing channel.
The Internet is a vast global and public web of computer networks. In contrast to commercial online...

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