Marketing communication: possibilities, limitations and innovations

The aim of marketing is to offer products and services to a target group, to develop the income of the business by satisfying customer’s needs and wants.
Identify the needs of particular groups of consumers (or potential business partners).
Appeal to different consumers, change the product service or aspects of it, offer acceptable price.
2. price
3. place
4. promotion
Communication plays a vital role in getting consumers to buy products or use services. Marketers have to persuade consumers of the quality of the product, its convenience, utility and other positive aspects (built a positive image of the product).Get as many consumers as possible to cross the line and start a relationship with business by buying a product.
The experience of a consumer will or will not inspire him or her to become a loyal customer, and maybe to become an advocate of the company, by disseminating positive word – of – mouth publicity.
Business, not only invest in obtaining new customers, but also take care of the relationship with each individual customer, in order to attain and retain their trust.
Business try to retain current customers by knowing their needs, wishes, remarks and actual buying behavior, and try to give them a personalized offer.
THE MARKETING COMMUNICATION MIX
Marketing communication mix is set of tools to inform, persuade and make consumers buy.
Communication tools used to influence consumer attitudes, knowledge and behavior towards a product or service. Aspects of the product:
1. value (quality or exclusivity)
2. the design (size, shape, colour)
3. explicitly (name, info on the label)
4. implicitly (colour, form)
Corporate communication (business communicates about itself)
The way in which management communicates about a company’s business activities, products and services to its own staff is also important. A good internal communication makes a company’s own employees the first ambassadors of its products and services.
Streamline corporate communication, marketing communication, internal communication.
MARKETING COMMUNICATION: THEMATIC AND ACTION
Thematic...

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