Retail Planning and Design: "Marks & Spencer"

The Athlone Institute of Technology.
IV. SWOT analysis of Marks and Spencer 4
A. Strengths 5
1. Extensive brand width and recognition 5
2. Supply chain savings 5
3. Food offerings - Simply Food 5
B. Weaknesses 5
1. Poor performance in smaller outlets 5
2. Execution errors 5
3. Overseas retail 5
C. Opportunities 6
1. Realignment of stores 6
2. Improved access to food stores 6
3. Home market 6
4. Clothing 6
D. Threats 6
1. Aging customer base 6
2. Competition 6
3. The Wal-Mart effect 7
V. Competition analysis 7
A. Product 7
B. Price 7
C. Place 7
D. Promotion 8
E. Competitors of Marks and Spencer 8
F. Author’s opinion 9
VI. Future prospects 10
VII. Conclusion 11
VIII. Appendices 12
A. Appendix 12
B. Appendix 13
C. Appendix 14
IX. References 15
I. Introduction
Marks and Spencer is a United Kingdom high-street retailer specialising in merchandise in the clothing, foods, household good categories. The company also offers financial services that include accounts cards, pensions, loans, and life assurance. Marks and Spencer is headquartered in London, the United Kingdom.
The company is structured into divisions: Retail, Financial Services and Property.
The Retail division, the largest of the operating divisions, is itself sub-divided into seven business units, and accounts for more than three quarters of turnover. The company's financial services operation exists through six units. Property division manages the internal financial dynamics between the company's interests as both owner and operator of its properties.
The aims of the assignment are to analyse Marks and Spencer under these topics:
• SWOT analysis
• Competition analysis
• Future prospects
The author of the assignment sets his objective to become more familiar with Marks and Spencer company. Identify SWAT, competition analysis and future prospects.
II. Profile of Marks and Spencer
Marks & Spencer Plc is a British retailer known as M&S and sometimes also as Marks and Sparks. The company is the most iconic chain store in the UK and is the largest clothing retailer in the UK by turnover...

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