Brand presentation: "Švyturys"

• "Švyturys-Utenos Beer“, run by Scandinavian concern BBH is the biggest Lithuanian beer brewery and the leader in beer market.
• 1784 - merchant J.W. Reincke opened the first industrial brewery in Klaipeda.
• After the Second World War the “Švyturys” brewery was reopened in 1948. In the beginning it was held in barrels and was supplied only to the bars in Klaipėda.
• 1950 – the line of beer in glass bottles was released, which was constantly changed for a more powerful one according to the growing demand.
• 1960 -„Švyturys” specialists created „Baltijos” beer recipe. This beer became the symbol of the whole company.
• 1995 - „Švyturys” beer started to be poured to 30 and 50l barrels and soon became one of the most popular beers in bars and restaurants.
• 1999 spring – Danish company “Carlsberg A/S”, one of the biggest beer factories in the world, tookover the “Švyturys” company.
• 2001 - “Švyturys” and “Utenos alus” breweries joined into AB “Švyturys-Utenos alus”.
“Švyturys” Production
• Ekstra Draught;
• Švyturio Ekstra
• Gintarinis (Amber);
• Švyturys- Light;
• Original Strongest;
• Baltijos;
• Baltas(White);
• Non-alcohol
• Burnt;
• Premium Pils;
• Adler Bock
“Švyturys” Concurence
• “Švyturys” , as one of the biggest breweries in Lithuania, has many concurents. They are all members of Lithuanian breweries association :
• „Utena“
• „Kalnapilis“
• “ Tauras“
• „Ragutis”,
• „Gubernija”
• and others.
• (TŪB „Rinkuškiai”, UAB „Biržų alus”, UAB „Mažeikių lokys”, AB „Kauno alus”, UAB „Daiga”, IĮ „Senas malūnas”).
“Švyturys” Brand awareness scale
“Švyturys” Market
• “Švyturys“ is circulating its products in Lithuania, at the same time it widens its export to neighbour and more distant countries.
• UAB „Švyturys-Utenos alus“ exports its production to 17 countries:
• USA, Canada, UK, Ireland, Spain, Poland, Norway, Sweden, Finland, Russia, Australia, Georgia, Latvia, Estonia, France, Iceland, Belarus.
“Švyturys” Export scale
“Švyturys” International awards
• 2000 June – Wold Beer Cup (New York, USA), Silver medal for “Švyturio extra”.
• 2001 November – World Beer...

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