The draft for market research in China: "JYSK"

Because of that experts predict that JYSK has a good possibility of being successful on the Chinese market, it is preparing for a large-scale offensive here. That is why first of all in order to make a business plan and expand into new markets, it is important to gather, record and analyze data and information about customers, competitors and the market. And the Market Research is the most suitable tool to get helpful knowledge.
The purpose of the Marketing Research of China is to find out if Chinese market is ready for JYSK’s shop concept and to get knowledge about consumers in order the JYSK would find out if it is a good idea to expand in China and if it bring a success.
The JYSK Group today consists of approximately 1.350 shops, primarily located in Europe, however European consumers have a lot of differences with Chinese: interests, tastes and so on… Also China is selling a lot of furniture all over the world and it is surprisingly that a Danish retail chain JYSK now has decided to sell furniture in China (Appendix 5 (Home furniture and household goods retailer) (Retail Value)).
So the main objective for the market research is to establish the Chinese consumers interest in JYSK’s shop concept.
• Internet
• government statistics
• databases
• market reports
• newspapers, magazines
Primary data:
• questionnaire (To pay attention on people 18 – 50 years old)
• quantitative research
5. Desk Research
• As we can notice from Appendix 5 (Home furniture and household goods retailer) (Retail...

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