Analysis of advertising campaign: Weetabix cereal

To present an analysis of a current or recent advertising campaign.
1. To provide definitions of what is meant by the term advertising. A summary will then be derived from these definitions of what advertising is.
2. An explanation will be provided of why businesses advertise. A general description will be given, with an in-depth description regarding the chosen advertisement.
3. A provided detailed analysis of the chosen advertising campaign. A few areas that will be considered are objectives, target audience, segmentation factors etc. Encoding of the message, and why various media channels are used.

4. A justification of research data that is to be used in both qualitative and quantitative format. To gather relevant primary and secondary data regarding the chosen advert. Both sets of data will be utilized for further analysis in relation to the advert that is mentioned.

5. Results found from the information collected will be transferred into a simple to read/understand format. This information can then be analysed further and present in findings.
















Analysis of the advertising campaign
Definitions of advertising

1. Advertising can be defined as any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor. P719 Philip Kotler…
2. Advertising is paid communication through a non-personal medium in which the sponsor is identified and the message is controlled. Variations include publicity, public relations, product placement, sponsorship, underwriting, and sales promotion. Every major medium is used to deliver these messages: television, radio, movies, magazines, newspapers, the internet, and billboards. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, and the sides of buses, or heard in telephone hold messages or in-store PA systems – nearly anywhere a visual or audible communication can be placed.
3. Advertising is bringing a product (or service) to the attention of potential and...

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